carpet cleaning industry report
Carpet Cleaning in the US: Market Research Report Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends Carpet Cleaning Market Research Report | Cleaned up: Rising per capita disposable income will positively affect the industry IBISWorld’s Carpet Cleaning market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends. In the five years to 2016, Carpet Cleaning industry revenue is expected to modestly increase, as growth in household formation rates expanded the available client base for industry operators. In the coming years, rising per capita disposable income will positively affect the industry because it will increase consumers' propensity to spend on carpet cleaning services that are typically performed every one to two years.
Capital intensity also varies among industry operators, as some franchise owners can choose to lease cleaning and other related equipment.
las vegas pool with slidesAs a result, franchisees that lease cleaning equipment have less upfront costs and lower rates of capital intensity and depreciation.
carpet cleaners wellington nzCapital intensity has increased during the past five years, mainly because industry operators increasingly purchased new equipment in the past few years as business conditions have improved... purchase to read more What is the Carpet Cleaning Industry? This industry includes establishments that clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also provide a range of other services, including dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.
The U.S. carpet and upholstery cleaning service sector was estimated at $5.3 billion in 2006 by Marketdata Enterprises. The market is broken into residential and commercial services. While only moderate growth is estimated for the next five years, the national market is highly competitive. The initial market for Like New Carpet Cleaners is residential services in Fairfield County, CT, beginning with a five-mile radius of Danbury, CT. The population of Fairfield County is approximately 895,000 with 225,000 owner-occupied condos and homes. It is estimated that 40,000 of these owner-occupied homes and condos are within that five-mile radius. These 40,000 owners spend an estimated $4 million per year on carpet, upholstery, and other floor-cleaning services. For that reason, we have chosen this as our initial market. Customers for this industry are broken into the following targets: Residences require a higher level of customer support, pay higher rates on average, and often include additional opportunities to sell related services to homeowners.
Businesses require less customer support and service, pay lower rates on average, and generally seek ongoing services which can repeat the same tasks without much room for upselling. Condos and Small Homes Like New Carpet Cleaners will focus on residential cleaning services, rather than businesses, because it believes this market is more likely to accept technological advances and Internet customer service. Like New has divided the market into these segments: The carpet-cleaning business is characterized by multiple local businesses serving a town or a few towns, and some national franchises. Each town can have from ten to twenty businesses. Cleaning services are generally managed out of a central office. Delivery vans are used to transport equipment and cleaning crews from the central office to customer homes. Services are generally ordered by phone. For large homes, on-site consultations are given to develop a more accurate quote for cleaning service, rather than quoting a price site unseen.
Some online ordering is done, but most small businesses rely on phone conversations to gather the information needed to quote a price to customers. Marketdata Enterprises reports that the carpet and upholstery industry for the U.S. is comprised of 40,000 mostly small companies and that the industry is relatively mature. Although some large franchised organizations exist, the top ten franchises make up only 22% of the market. These top competitors include Sears, Stanley Steemer, Chem-Dry, ServiceMaster Clean, ServPro, Duraclean, Heaven’s Best, Rainbow Intl., MilliCare Commercial Carpet Care, and Professional Carpet Systems. Most cleaning services do not compete specifically on price, although franchises sometimes use this lever. While brand name is important for some customers, many realize that small businesses use the same equipment and hire the same basic labor as the known brands and, therefore, that positive word-of-mouth is more important.From where I’m sitting I can see at least a dozen things that need a regular cleaning – windows, desks, carpets, trash bins;
a kitchenette with a tile floor, appliances, and dishes; a lounge with upholstered furniture, lamps, hardwood floors, etc. And if I was home I can assure you the whole place could use a once over.Lucky for me there are cleaning businesses aplenty that are looking to scour offices, houses, storefronts, medical facilities, schools, warehouses and more. The cleaning industry is diverse - some businesses focus on specialty cleaning such as windows or floors, others on general residential or commercial cleaning and yet more on laundry and dry cleaning services.Franchise businesses only account for about 10% of industry revenue – but opportunities still abound for the interested entrepreneur across all sectors. The cleaning industry can be roughly divided into residential cleaning, commercial janitorial services, specialty cleaning and laundry/dry cleaning services. In 2015 there were approximately 875,000 businesses employing about 3.5 million people.The industry as a whole is very susceptible to economic downturns and suffered through several rough years during the;
revenue fell 5.3% in 2008 and another 6.1% in 2009. General cleaning services, and particularly residential services, are deemed an expendable luxury when times are tough.However the years of economic strength since then have seen the industry bounce back, and in 2015 it generated $51 billion in revenue. This recent upward momentum can be attributed to both unemployment and office vacancy rates declining as well as a pickup in nonresidential construction activity. In other words – people have more money to spend and feel more secure spending it, and there are more offices that need cleaning.Strong economic activity is forecast for the next 5 years as well, and the is predicting job growth of about 6% from 2014 levels to 2020. It is estimated that the average cleaning company loses up to 55% of their customer base every year due to poor service. petition is fierce – there are many small companies competing for both residential and commercial cleaning contracts. Barriers to entry are low as there is very little expensive equipment needed and little to no training required for employees – so new competitors spring up all the time.
For dry cleaning and some specialty cleaning services, however, expensive equipment actually can be a significant hurdle, including needing commercial or industrial real estate to sell and perform services.The best franchise opportunities are likely to be in specialty cleaning services that have a greater opportunity to differentiate themselves and are less likely to face local competition (if the proper business is selected of course!). Marketing, reputation and location are all key. Cleaning businesses are most successful in urban or suburban locations with a higher than average level of affluence. And according to the green cleaning is “a marketplace phenomenon that is being driven by customer demand and the overall trending of the broad marketplace for environmentally preferable products and services.” Both home and business owners are increasingly conscious of the chemicals used in their space, and cleaning services that focus on non-toxic supplies and processes have been gaining in popularity.
This is particularly true for dry cleaning – a segment of the industry that has struggled over the last decade as clothes are becoming easier to care for.Check out some of the franchise opportunities below!Demand for house and apartment-cleaning services is most popular with people of higher than average wealth looking for a little more free time – especially in two-income households. Market research suggests that the ideal target for clients are married couples with college degrees, 45 years old or older.Often referred to as janitorial services, the commercial cleaning industry thrives when office vacancy rates are declining and nonresidential construction activity is picking up. Office cleaning accounts for approximately 31% of industry revenue, and most of these businesses work the 2nd or 3rd shift when offices are empty. These types of companies focus on specific types of cleaning – windows, floors, carpets, industrial and more, and they may be a bit more recession resistant if they offer a service not easily performed without special equipment or training.